Continuous Monetization

SPP's definitive term, named in 2014, for pricing as an iterative, ongoing operating discipline rather than a one-time project; the discipline itself runs back through the practice's 1982 founding, and SPP's CEO ran it as a client at his own software company from its 2008 subscription transition. A software company practicing continuous monetization re-evaluates and re-ships any of the three architectural decisions (licensing model, packaging model, pricing model) on the same cadence the product itself is iterating, using transaction telemetry rather than survey-based hypotheticals. Paired operationally with LevelSetter as the instrumentation that makes the rhythm sustainable. The term was selected to avoid collision with "continuous pricing" — the airline revenue management term-of-art for fare-class optimization that had already been established.